What is Blue Pages?

Blue Pages is NOT A WEBSITE but a revolutionary digital platform for :-

  Information, creating awareness on how public resorces are utilized for transparency and accountability at all levels.

  Digital directory services.

  An advertisement and marketing platform for the public and corporate customers.

  E-commerce marketplace (Soko Safi) which enables the public to sell and/or buy items.

  A data bank for talent from many different categories.

  A safe and insured ride for passanger transport and delivery of goods.

  An e-learning platform with digital educational content for learning at different levels of education the user would like to pursue. The levels available from this module run from Early Childhood to University Education.

  All registered users are automatically provided with an email addresses e.g., johnmwalimu@posta.go.ke to send and receive e-mails on the platform.

  All users can communicate on live chats and also video calls with over 50 participants.

  E-diary that makes personal organization digital.

It is the best place to Find, Advertise and Market products and services.

Who can use Blue Pages?

Every individual or business owner can list their contact details in the digital directory service platform. Any corporate or institution can also be listed in the directory service with many assorted benefits. They can also post advertisements to market their products and / or services. Anybody with a talent worth giving publicity can also upload their talent for opportunities around the world since Blue Pages can be accessed anywhere around the world. Shopping online has also been taken to the next level with deliveries made reliably by Posta, therefore it is also accessible to the general public.

Who owns Blue Pages?

Blue Pages is a revolutionary innovation through strategic partnership between Postal Corporation of Kenya and Konza Technopolis Development Authority with a view to position Kenya as a Regional Technology hub and a major economic driver for the nation. This therefore means that Blue Pages is a Government of Kenya initiative.

How can one use Blue Pages?

For general use, one just needs to have a computer, laptop, tablet or smartphone with internet connection then from the browser, enter www.bluepages.co.ke This leads you to the home page from where the navigation has been simplified for very easy use. This is possible even without registration to have an account.

Why does anyone need to register?

The registration to have an account is necessary to enjoy the full benefits of Blue Pages. The registration process is very easy. First you identify where you would like to register from by navigating from the region and then the county. Upon selecting your county, a popup window opens to select the option of accessing account or registration.

Once the registration is selected, the option to register as an individual or a corporate is also selected then a simple form is filled with the required details from which the system automatically generates the users emailaddress@posta.go.ke and the instructions to log in to the created account.

What about Data Security?

Following the enactment of the Data Protection Act, 2019, certain categories of data which are of strategic importance to the country must be processed in Kenya or a copy must be kept in Kenya. Konza Technopolis Development Authority (KoTDA) ensures that data is safely processed and kept within the country. KoTDA has put in place mechanisms to ensure that data stored at the National Data Centre in Konza is protected and secure. Through industry collaborations, Kenya is an attractive investment hub that assures all stakeholders of safety of their data. The National Data Centre is therefore equipped with facilities and man power who meet global standards of data protection and security.

What is Soko Safi?

A very big market to sell and buy assorted items. This is the module in Blue Pages platform for supporting Businesses and individuals to market their products and services to be positioned strategically in e-commerce to flourish. Small and Medium Enterprises (SME’s) can post their products for sale and with the international reach of Blue Pages, the posted items are displayed to a much bigger market. Individual users who would like to sell their items from houses, cars to needles, can now have their own online-stores in Blue Pages. The deliveries of the purchased items can be delivered by Posta.

How does Blue Pages promote Talent?

Most countries attempt to develop systematic structures to identify gifted and talented individuals to promote their development in certain categories. However, their identification and development remain problematic. Blue Pages has a platform for any individual or group to upload their talents to the specific talent category selected from very many assorted categories. This creates a big data bank of assorted gifts and talents in one central place that makes it easy for potential scouts and talent development establishments to pick and contact directly the talent that they identify. This way, unscrupulous talent brokers are eliminated and the talent gets direct benefits.

How can a user make money with Blue Pages?

Apart from the talent, marketing and advertising of products and services that can bring more customers, Blue Pages has an educational platform for E-Learning. This module has digital educational content for different levels of education ranging from Early Childhood to University education with different subjects. The digital content is in the form of E-Books, Audio and Videos. Users can access this module directly and learn and/or upload personal courses and lessons as educators which must be within approved syllabuses and subject to the content being approved before being published to the public. Also, individuals can identify free educational downloadable digital content from other channels e.g., Youtube, Google etc and upload for approval before publishing. Approved and published digital content shall be paid for and the number of views also monetized.

Who will train a user how to use Blue Pages?

The system has been simplified in a way that the usage is very easy and does not need a lot of training. Any person who can send a normal e-mail has enough training to use Blue Pages. The system has been developed with the least computer educated person in mind. Further, there is a user manual which has been uploaded and accessible by clicking the USER MANUAL button at the top left corner of this page. It makes it possible to read and apply the information directly to any area of difficulty.

Can someone use Blue Pages outside Kenya?

Yes, any person with access to a desktop computer, laptop, tablet or mobile phone and internet can access all the benefits of Blue Pages as a general user. At the same time Kenyans leaving abroad shall be able to also use the system to register an account for purposes of advertising and other benefits that registered users enjoy. Other non - Kenyan Citizens with interest in Kenya can select the region(s) where they have any interest and register their accounts in the selected regions. Blue Pages has a vision to expand to other countries to promote cross boarder trading.

The system layout is displayed as follows: -

The display of directory services :-

Targeted advertisement up to the grassroots level – For example adverts that are only relevant to specific areas. This means that the advertiser gets more value instead of an advert appearing at a place that adds absolutely no value to the advertiser.

Better still, the image adverts can be saved and printed for circulation in areas where more visibility is needed by the advertiser.

Video adverts are very expensive and TV stations charge such adverts per second and this makes it impossible for most people to afford. Blue Pages will make video advertising affordable.

What are the benefits of having a Blue Pages account?

There are many benefits of having a Blue Pages account. A few of them are as follows: -

1. A very easy to use dashboard

ADVERTISE: From this module, the users are able to post for listing their individual or business contact details to the directory services, advertise and market their products and services to the public, upload their talents and shop and sell online by having their online stores on this platform.

Because it is a web-based platform, the adverts and anything posted here shall be visible from anywhere across the world at any time and on any day.

POSTA CHAT: This is a platform has two parts which allow communication for business and social engagements. The online chat allows users to have a live online conversation in real time. The other part has the automatically generated emailaddress@posta.go.ke which allows users to send emails to any other e-mail address around the world.

POSTA LIVE: This is a module that enables users to conduct live face-to-face virtual meetings with up to over 100 participants. This is a unique feature that shall reduce the cost of physical meetings and make it possible to conduct business instantly. Diaspora citizens can now talk face-to-face with their friends and relatives back home using this platform.

POSTA E-DIARY: Looking for a diary to organize work and keep records will be a thing of the past. This module allows users to organize, plan and manage their events and work digitally.

E-LEARNING: Learning is a continuous process and this module makes it possible to select the level of education the user would like to pursue. The levels available from this module run from Early Childhood to University Education. Approved syllabuses for different subjects are uploaded regularly to enable learners and educators continue learning and teaching even through pandemics like COVID 19. On this platform users can also upload relevant educational content approved by the Ministry of Education and get paid for the content according to the terms and conditions.

DIGITAL BANKING: The users will make their computers, laptops, tablets and smart phones their banks and avoid making long queues in physical banking halls to get their money. This platform shall enable bank transactions just the same way the user would have been inside a physical bank. It is amazingly convenient.

Apart from the listed benefits above, the other benefits are the same as those of the general public which includes advertisements which reach not only Kenya but any other country even by way of mobile phones.